Pm 9:00, November 14, the 2013 Valentino Shanghai fashion show was held in Shanghai Bund, released Shanghai dresses collection. The fashion show presented Valentino’s brand craftsmanship and the classic and most exciting “Valentino red”.
For women’s show held in Shanghai for the first time, Valentino’s Creative Director Maria Grazia Chiuri and Pierpaolo Piccioli specially created a special collection regardless of the season, combining haute couture, accessories and haute couture series: an exciting fashion statement. The unique style and attitude that they have been active in the development and consolidation of the brand’s was vividly presented in the entire series; In the mean while combined with a series of various elements: floral prints, lace, rivets, camouflage and blend different styles into a beautiful and elegant interpretation. This series designed especially for the creation of Shanghai brand once again demonstrated the flawless craftsmanship. They boldly chose a single color – red, expressing the entire series of design ideas. Red is the color of the iconic Valentino, is also full of Chinese culture and colors.
Maria Grazia Chiuri and Pierpaolo Piccioli took aside from the traditional concept, and making full use of color clothes, red lines rewrite the definition. Their mind is a non-dogmatic form of red color. They associate with a different point of view a kind of a pleasant surprise red. It is noble, gorgeous, precise and brightness; it is solid and illiquid. All the red are consisting of a variety of materials such as flower pattern, patent leather and so on. It instantly becomes ever-changing, every woman can find an exclusive red style to display their personal fashion. The new Valentino red is a kind of praise diversity. It becomes almost a neutral color, a bold lasting statement for the individualism. Series of contrasts and mixing elements simultaneously is an affirmation of the contemporary world. Maria Grazia Chiuri and Pierpaolo Piccioli paid special attention to each individual: they think only the integration of the uniqueness of each customer’s into the brand’s logo can truly appreciate Valentino’s ineffable modernity.
The Shanghai collection will be put into market in April 2014, and they will be on sale in all Valentino boutiques worldwide sales (excluding other women’s stores), including the flagship boutiques in New York, Milan, Paris and Rome.
