Afrikaners attach great importance to the wedding, ceremony; always the wedding cost is on the woman’s parents. Most of brides inherited Europeans custom and choose to purchase bridal gown instead of leasing when they are making decision, mainly because from the beginning to the end of the wedding dinner, they only need to wear a wedding dress, and the vast majority consider that is the most watched in their whole life. Therefore, purchasing a wedding dress is taken as a matter of course, and their parents almost try to meet their needs.
Among the wedding gowns, high-priced wedding gown is for the mainstream, each piece cost start from 7,500 South African Rand (about $ 1,000) and all the products are imported directly from Europe.
High-end wedding designs vary from classical, traditional, emotional and other styles. Famous brands like Eurobride used to provide fairly complete design; there are numerous gowns for the bride and groom, best man, flower girl and bridesmaids, customers to choose from. Visiting crowds are always quite a lot.
As the market demand continues to grow, many firms not only import gowns from Europe, but also from mainland of China and the United States both of new and second-hand wedding dresses, the South African woman’s body is usually very large, so the wedding dress on imports will reserve space for plus size woman.
